Weekly Update for 10/16

Conversion on top products saw a rapid increase, thanks to the catalog. Over 30 of the top-visited items had over 2% conversion, and 19 items had over 4%.

#1 by sales: 722157 - Discovery Remote Control Roboraptor, 50% Off:
#1 by conversion: 727404 - Discovery Amazing Money Jar Bank, 8.8%
#1 by units: 727404 - Discovery Amazing Money Jar Bank, 282 units

Note these other high-converters (from top-units and top-sales report):
341743 - Astronaut Ice Cream, 22% (promoted only as cart-upsell)
757294 - Handheld Deal or No Deal Game, 18%
740514 - Electronic Handheld Sudoku Game, 11.5%
554352 - Discovery Voice Modulator, 11.4%
765313 - Color Changing Vortex, 11%
748269 - Franklin Talking Electronic Dictionary, 9.4%
759118 - Discovery Bubble Gum Factory, 9%
728378 - Discovery Ultimate Pottery Wheel, 7.5%
713966 - Discovery Butterfly Canopy, 7%

Other items of note:
Atlas DVD sales totalled over 12K
PWP, 763870 - Best of Discovery Vol. III DVD Set = , 8% conversion